After the success of “Comedians in Cars Getting Coffee,” Netflix has nabbed Jerry Seinfeld’s latest venture, a new movie about the creation of the Pop Tart. Seinfeld will produce, direct and star in the comedy, titled “Unfrosted.”

Unfrosted — which he’s co-written with Spike Feresten and Barry Marder — was a inspired by a popular joke of Seinfeld’s, about when he first discovered the Pop Tart as a kid. The comedian most recently featured the bit during his last stand-up special, 2020’s “23 Hours to Kill,” Back in 2012, Seinfeld dissected the joke for “The New York Times,” explaining that how the first line — “When I was a kid and they invented the Pop Tart, that back of my head blew off” — sets the story in motion.

Read the Variety Article.